SMALL BUSINESSES are the engines of our economy. Their success ultimately has an affect on how business is done and how trends, well, start trending. These days, small businesses need to play a larger role in their marketing success. The ever evolving online landscape requires businesses to put their websites to use and offer frequent fresh content and calls to action. Promenade Media helps these businesses get proactive in there web marketing strategies and social media participation. We have the marketing know-how and tools to be able to fully customize any type of web campaign.
Our work with NON-PROFITS, RENEWABLE ENERGY, and FRESH WATER CONSERVATION initiatives originally stem from our allegiance with Maine Businesses for Sustainability. We believe that sustainable business practices and social responsibility will become the norm – especially as tools like social media (and web activity, in general) expose the inner-workings of business, non-profit groups, government agencies, and more. Being transparent in business a good thing, but often the most difficult to control. Promenade Media can help organizations promote their sustainability, align themselves with causes in their web marketing and social media efforts (cause marketing), use the proper messaging and web copy, and engage with appropriate audiences online – all to reach clear goals defined in an intelligent web strategy.
More and more, MUSICIANS must act as their own business if they want to differentiate themselves on the web. The current state of the music industry has rapidly slowed down sales of physical product, so artists and bands must take it upon themselves to reach out directly to the consumers and fans. Making music a profit-making endeavor might also involve marketing in a B2B environment, whereas musicians can sell their songs to businesses, organizations, and entertainment groups for licensing. The only way to break through the swarms online is to have an active and consistent web strategy. This may involve social media engagement, video production, e-newsletters, or blogging. Promenade Media can help with all of the above.